16 November 2007 22:42 | Metacafe
In attempt to school folks on alternate sources of new media other than YouTube, I blogged about the internet TV distribution site called Joost.
Today we're going to talk about Metacafe. So now you can add another new media outlet to the list. Metacafe differs slightly from Joost in that it, like YouTube, strives to create an on-line community by implementing social networking concepts and Web 2.0 innovations. It's the kinds of ideas that drive sites MySpace and Facebook and makes them so popular.
Here's what Metacafe is all about, Alfie. Cut and pasted right from their little website:
Metacafe is one of the world's largest video sites, attracting more than 25 million unique viewers each month (comScore Media Metrix). We specialize in short-form original content - from new, emerging talents and established Hollywood heavyweights alike. We're committed to delivering an exceptional entertainment experience, and we do so by engaging and empowering our audience every step of the way.
Since 2003 Metacafe has been one of the top independent online video sites, and we're a leader in the evolution of digital entertainment. The company is headquartered in Palo Alto, California, with offices in Tel Aviv and New York. Metacafe is privately held and investors include Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners.
How is Metacafe different?
Metacafe is not a video sharing and hosting site that allows any and every video to be posted. Instead, Metacafe is a video entertainment site that focuses on:
Short-form - Metacafe specializes in short-form original video - content that is made for the interactive Internet medium. We don't have full-length television episodes or movies chopped into pieces. The average video on our site is just over 90 seconds long. People come to Metacafe looking for an entertainment break in their day - and we deliver.
Entertainment - We're all about entertaining a large audience by featuring only those videos that amaze, inspire and make viewers laugh. This means you won't find hard news stories, personal videos or webcam chatter on Metacafe.
Audience-driven - The Metacafe experience is determined entirely by our community. Videos are user-generated, user-selected, user-reviewed and user-rewarded. At Metacafe, we put the audience in the driver's seat, empowering viewers in a much more meaningful way than other video sites.
Community Auditions - A community review panel of more than 80,000 volunteers takes a first look at each of the thousands of videos submitted to the site every day.
Community Rankings - Our VideoRank™ system identifies and exposes the most popular videos by automatically gauging every interaction each viewer has with a video.
Community Rewards - Our Producer Rewards™ program pays video creators for their best original work, as determined by the viewers.
What does this all add up to? A better entertainment experience. We consistently hear from our viewers that it's easier to find videos they like on our site as compared to others - and that keeps them coming back for more.