NBC to Host Its First Digital Out-of-Home Upfront

I posted this in my del.ici.ous bookmarks, but thought it was worth a cross-post here.Advertising Age is reporting that:"In a sign of the emerging power of TV outside the home, NBC Universal will hold what media buyers are likening to an "upfront" presentation for its digital out-of-home assets Jan. 16. The media company is hoping to get more advertisers to consider NBC for placing ads on TV screens
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